As an Executive I am driven to improve the bottom line, but what I care about most is our customer.  Making everyone feel like they matter needs to be delivered in tone of every communication weather talking to 1 or 10,001 – in person or online. That caring is my DNA, success depends on building a team that has that strand of DNA in common. Just about every other skill can be taught but true caring has be authentic. This is what attracts consumers to specific brands and donors to a particular charitable organizations.  Focusing energy around delivering service in a manner that says “thank you” is essential to staying competitive and differentiating your business. I highly recommend reading The Thank You Economy by Gary Vaynerchuck. He highlights the advantages of building relationships no matter if you are a small business or mega-brand.