One of the positive outcomes of the Great Recession is a turn to social impact by private enterprise.  Large and small companies are weathering the storm because they have incorporated  the principal that doing good is good for business into their business model. 

You don’t have to look far to see the success of this model from emerging companies like TOMS shoes and now glasses to brand giants like Pepsi with their refresh campaign.  In October, I challenge you to make it through a retailer without finding one or more products that  display a pink ribbon logo on it supporting Susan G. Komen Foundation or the American Cancer Society.  People like what they like and there is brand loyalty because of good products, but if all things are equal then the company that has a strong community outreach wins almost every time.  Of course some consumers start trying new products because of the support of a cause.    What could be better than companies garnering economic success, that create a better quality of life in our neighborhoods, which then fosters more economic success.