In this multi-channel marketing world we live in it is time to focus energy on building relationship with those who have an interest in what you offer.   Currently I am reading Un Marketing – Stop Marketing. Start Engaging by Scott Stratton.  Mr. Stratton sums it up when he says “If you believe business is built on relationships, make building them your business.”

Assess the tools you use to market your business or cause.   Measure every touch point to make sure it is speaking to your audience and building relationship.   Find meaningful ways through social media to create interaction, conversation and networking.  Don’t sell all the time -  Engage!